Perq: The MBTA Corporate Pass Program
Objective: Increase the number of corporate enrollments to the MBTA corporate pass program.
Outcome: Quantitatively, the Perq campaign produced 250 new corporate enrollments within the first year of launch. The omnichannel campaign garnered 26.6M impressions and 117.5K site visits. Anecdotal feedback received from the customer was, “Happy to report that we’ve seen a huge spike in new applications and in turn newly-enrolled customers in response to the campaign.”
Massachusetts Bay Transportation Authority (MBTA)